Hellfire (Ad)
3D-animation for fat burner supplement
About the Project
Our goal was to present the dietary supplement "Hellfire" in an appealing manner to strength training athletes. The video had to convey a rustic feeling, incorporate elements of fire, and display predetermined text. It needed to be versatile, suitable for use on product pages, in advertisements, and on social media. The final video was delivered in 4 different aspect ratios. We had a maximum of 45 hours for the project, which we managed successfully. The planned project duration of 7 working days was also kept. Because of the short time, I set aside 8 hours for concept and animatic, 24 hours for setting up the scenes, 5 hours for compositing, and 8 hours as a buffer.In the beginning, it was hard to find reference pictures, so I used Midjourney to generate some references. This was my first time using Embergen for a client project to simulate fire. Before this, I had only tried it out, which was good because without the tests, I probably wouldn't have used new software with such a tight deadline. Creating the animatic was fast and not as detailed as usual. I could only do this because we have worked with the client many times before, and the project duration was so short.
My Tasks
Customer contact
Conceptualization and previz
Modeling (product only)
Shading (partial)
Lighting
Asset management
Editing
Sound
Credit
Art directors: Özgür Bakrac, Marvin Hribsek
Social Media & Content Management: Lara Maria-Lufen
Client: IronMaxx Nutrition
GAllery
