Protein drink (product video)
3D-Animation for a protein drink
About the Project
Clear Whey Isolate Ready to Drink is a convenient protein shake, ideal for on-the-go use. The goal of the product video was to showcase both the product itself and people engaging in various sports. The video was designed to be versatile—suitable for product pages, advertisements, and social media. The final video was delivered in four different formats to accommodate its diverse applications. First, I met with the client to clarify the exact objectives for the video. Then, I developed a concept, which was implemented after consultation with the client. The video was intended to feature the drink as an animated 3D model while also including footage of people exercising outdoors. For this, I used stock material of female tennis players. After a few requested changes, the final video was completed and fully met the client’s expectations.
My Tasks
Customer contact
Conceptualization and previz
Modeling (product only)
Shading (partial)
Lighting
Asset management
Editing
Sound
Credit
Art direction: Özgür Bakrac, Marvin Hribsek
Social Media & Content Management: Lara Maria-Lufen
Client: IronMaxx
GAllery
